Wednesday, June 25, 2008

Focus is Key to Build Success in Network Marketing

I think one of the main problems I see in the network marketing community is focus.  I also think that this is on of the primary reasons for failure in our industry.  97% of network marketers never see their dreams become a reality; partly because of focus.

One of the buzzwords or phrases in network marketing is "multiple streams of income."  This is interpreted as getting into several "opportunities" and try to get income from all of them.  To me, this is nuts!  Until you MASTER one business it is unwise to do another.  I believe razor-sharp focus is paramount for all beginning network marketers.  Master one business; do it well and amass your fortune.  Take the money from your network marketing earnings and invest in real estate and stocks.  Your investments will produce the multiple streams of income you seek.

Don't fall into the trap of scattering your energy.  Find a good 5-pillar company and focus on building that your organization until you become an expert.  Then and only then should you consider doing something else.

Also, by being involved with multiple "opportunities" your are giving the wrong impression to others.  You are telling people that you are flighty and can't be relied upon.  People join people.  they join people they can trust.  People like stability.  Don't be a jumper (going from business to business) and don't have your hands in too many things.  Your multi-tasking is NOT duplicatable.  If what you do cannot by duplicated by ANYONE; don't do it.

The primary question people have on there mind when considering joining a business is: "Can I do this and will you help me?"  If you are scattered in your focus you will not be able to help anyone.

Therefore, my advice to you is to stop the madness and focus.  When you focus; watch your business grow.




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