Saturday, July 5, 2008

MLM is Like Seed Time and Harvest

Network marketing is a  lot like planting seed and harvesting.  You cultivate the land, plant the seed, and go out the very next day and reap the harvest; right?  It would be silly to think that you can sow a crop and expect a harvest so soon, wouldn't it?  Well, network marketing is the same.

There are numerous advertisements on the internet promising a quick "harvest."  All of them can be refuted.  Remember, if it's too good to be true; it probably is.  Don't fall for the get-rich-quick scams perpetrated on the internet.  Riches just don't come that easily.  Success must be EARNED.  Anything of value takes time.  There are laws at play here.

A law that keeps me going is the law of sowing and reaping.  The Bible says that we will sow what we reap and urges one not to get tired in doing good, for at the proper time (in due season) we WILL reap if we do not give up.  Zig Ziglar says it another way, "You can have anything in life that you want if you just help enough other people get what they want."  This is a law.  It is as certain and powerful as the law of gravity.

The key to success is to keep sowing.  Not everyone you sow into will produce a harvest, but you only need a few to become really successful.  You may share your business with some; they will get excited and say they are ready to join.  Then they make a huge mistake.  They they go talk to a family member(s) and that good meaning family member(s) will take what you have sow and kill it.  This happens all the time, so don't get discouraged when it does.  

You will sow into some and they will join, but do nothing because they are consumed with the affairs of their daily life.  Video games, TV shows, baseball and the like are more important to them then taking a few years to change their life forever.  They don't realize that they will have to "work" to achieve success and will quickly disappear because of these other occupations and their welfare mentality.

However, there will be some who will mean business, be a team player, and grow their organization like crazy.  The key thing to remember is this:  No matter how good someone is, it will still take time for them to produce a harvest.

Consider a tomato, from seed time to harvest is about 4 months.  Corn is about the same.  An apple tree is much longer; several years.  So don't grow impatient and give up.  Just sow, cultivate and wait for the harvest.

In every case, the harvest is not up to you.  The growth of corn is not up to the planter.  It's up to certain laws that are in place.  However, your chances of getting a harvest are in direct proportion to the amount of sowing and cultivating you do.  Cultivating, in network marketing terms, simply means to build relationships and educate.  Once you find some "good ground" invest in them and everyone involved will win and win big.

The harvest you seek WILL TAKE TIME.  I get calls all the time by desperate network marketers that need CPR.  They tell me that they need their business to make money right away.  They have been working their businesses for months or even years, spending hundreds and thousands of dollars in worthless advertising.  Their finances are depleted and they need a miracle.  Believe me, I believe in miracles, but it's better to follow the proper laws of network marketing than to need a miracle.  These folks, that need CPR, were casting their seeds onto concrete.  They were sowing in places where nothing would ever grow.  

I don't blame them.  they were told to buy leads, place solo ads and other forms of paid advertisements.  However, let me tell you, buying leads is almost worthless.  I can train people to get targeted traffic without buying tons of worthless leads.  That's what I train my affiliates to do and it works very well. 

Here's what I know.  A successful network marketing organization will take 2-5 years to build, and maybe longer, depending you your income desires.  If you are not willing to spend that kind of time; keep you job and forget this wonderful profession.  Oh yes, you can always try the lottery!

In closing remember, there are certain laws at play in network marketing.  Just be faithful to sow, cultivate and expect your harvest.  When it comes it will come, by all means, out of proportion to what you've sown.  To illustrate, if you sow a grain of corn, do you only get one grain back?  NO!, you get many times more than you sowed.  However, this only comes in due season. So whatever you do, don't give up.  If you are at a loss as to what to do, I am willing to train you for free.  Email me anytime at michael.puskas@gmail.com




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